Working Mum
Emily Smith

Who dares wins!

My Instagram fear I’m a relatively normal person, mum of two, wife of a dairy farmer, which comments on funny quotes online and loves to watch films. My most recent film love is, the super inspirational in itself: ‘The Red Sparrow’. The movie inspired me because it’s about a woman who needs to push herself

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Emily Smith
Emily Smith

Fun, Festivity and Flamingos: a note on the coming season.

Welcome to the beginning of the new festive season at Emily Smith, part time entrepreneur and full-time mum in Christmas mode. This of course means that along with business planning, our team are also on the hunt for fabulous Christmas decorations, festivity, and of course stocking fillers and presents for the family before the good

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Working Mum
Emily Smith

Back to school is a bitch but not when you are an Ostrich

September is a bummer, I think I need a gin. What a fantastic summer!  Alex and I have been busy entertaining the children as have many other parents, from the bombarding of the back to school aisles and the savagery of finding the correct school uniform that schools seem to think are readily available and

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William and Livvy pink umbrella
Working Mum
Emily Smith

Working Mum

As I sit in my kitchen, with a cupper in hand and two calendars in front of me, scheduling the month ahead, one for the family and one for my business. I start to add swimming lessons, music lessons, costumes that need creating for the next school event, play dates and birthday parties. I giggle

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how to sell wholesale to retailers
Retail Rants
Emily Smith

Retail Rants: Speaking to the Invisible People

Approach If you’re wondering, like we were not that long ago, how to sell wholesale to retailers then it’s not exactly an easy process! Firstly, it’s pretty time-consuming. Everything starts with the initial market research, checking that your products fit the retailer and imagining them on their site or in their store. This takes forever (ok

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Supplying John Lewis
Retail Rants
Emily Smith

Retail Rants: Our John Lewis Mission

Supplying John Lewis is one of our biggest goals. But it all started with Not On The Highstreet turning us down; we based a lot of our products around the market research we did on their site but after reaching out to them about selling our goods, we were told that our designs were too

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